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Retail
The retail industry is characterised by
vast numbers of anonymous customers, and in larger chains a high staff
turnover. Read below about how our solutions can help you capitalise
on this and turn it to your advantage.
Staff
Training and Information
In retail it is absolutely vital to
have trained and accountable staff, but the high staff
turnover typical of large retail chains means that staff need fast and
accessible training.
Video is the preferred method within
the industry, but to avoid costly court cases you also need to account
for training provided. We can provide a system for both
distributing your training videos and recording who watched what, and
when.
Point of Sale Advertising
Point of Sale Advertising is gaining
popularity within the retail sector, as retailers seek to increase
'sales per square foot' in their stores.
Point of Sale displays, which can be
anything from small flat screens to large projected images, allow
suppliers of the store to advertise products that are sold in-store, or
the store owner to highlight special offers and increase impulse buying.
Customer
Information Kiosks
Kiosks, or Information Points, can be an
excellent way to make the most of shop-floor sales staff. For
example, high-tech goods outlets primarily rely on shop-floor staff to
encourage and inform shoppers. Kiosks that provide basic product
information 'take care' of customers who do not want assistance, leaving
shop-floor staff free to assist more customers.
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